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Facebook has been playing a vital role in global internet activity and has been one of the effective mediums in reaching out to potential customers for different businesses. Many individuals and business establishments are utilising the opportunity on Facebook for promotional campaigns and sales activities.

Establishing a web presence on Facebook is not that easy especially since there are lots of merchants who have already established their own businesses on the walls of Facebook. In order to capture the attention of potential customers, a Facebook page should not just store information about the products, but must also have engaging and creative design, as well as content.